Itanagar, Feb 6: The 10th edition of the Arunachal Film Festival (AFF) commenced on Thursday at TNZ Cinemas, Itanagar, drawing packed audiences across all three screens. Organized by the Department of Information and Public Relations (IPR) in collaboration with the Film Federation of Arunachal (FFA), the three-day festival aims to promote regional cinema and provide a platform for local filmmakers.
Education minister P D Sona, who inaugurated the festival, lauded the efforts of the organizers in nurturing the film industry in Arunachal.
Highlighting cinema’s role as a powerful medium for mass communication, he stressed the importance of using films to drive social change.
"If used properly, films can bring about positive transformation beyond financial gains. With the growth of technology and the rise of social media and OTT platforms, immense opportunities await talented individuals," Sona said.
The minister further emphasized the need to productively channelize youth, comparing them to nuclear power—capable of both constructive and destructive impacts depending on how they are guided.
He encouraged aspiring filmmakers to leverage platforms like AFF to showcase their talent and contribute to the state's cinematic landscape.
Earlier, IPR secretary Nyali Ete delivered the welcome address, outlining the AFF schedule. He noted that this year’s edition prioritizes films from the Northeast, with a special focus on entries from Arunachal Pradesh.
Ete also informed that the festival’s curtain-raiser event on January 30 featured the documentary "Zero to Hero," which received an overwhelming response. A feedback mechanism has been introduced this year to collect constructive suggestions for future editions of AFF.
Organizing secretary S Flago acknowledged the state government’s efforts in providing a platform for filmmakers, producers, actors, and artists. He urged participants to take full advantage of the opportunities presented by the festival.
FFA president Techi U Tara highlighted the challenges faced by filmmakers in Arunachal Pradesh but expressed optimism about the growing recognition of the state's cinema beyond regional borders.
"With collective efforts from all stakeholders, the film industry in Arunachal Pradesh will achieve new heights," he said, encouraging constructive criticism to strengthen the industry further.
The festival opened with the screening of "Numb," directed by Janeth Pinngam, and "Map Al – The Salt," directed by Joram Tapak.
With a packed schedule of screenings, discussions, and interactions, the Arunachal Film Festival 2025 aims to celebrate and strengthen the regional film industry, offering a vital platform for emerging and established filmmakers alike. The festival will conclude on February 8.